Privacy Policy

Bayora ("Bayora", "we", "us", or "our") respects your privacy and is committed to handling your personal information responsibly.

This Privacy Policy explains what information we collect when you use the Bayora website and services, why we use it, when it may be shared with service providers, how long we may retain it, and the choices and rights available to you.

By using Bayora, you acknowledge the practices described in this Privacy Policy.

The information we collect depends on how you use Bayora and may include:

Account and profile information

• Your name and email address.
• Information associated with your Bayora account and profile.

Reading information

• Reading preferences such as genres, themes, authors, languages and content preferences.
• Books you add to your reading library, including books you have read, are reading, want to read, or have left unfinished.
• Ratings, feedback, reactions, favourites and other information you provide about books.

Order and delivery information

• Information needed to process and fulfil an order, such as your name and contact details.
• Delivery information, including your shipping address and, where required for delivery, your phone number.

Communications

• Information you provide when you contact us, submit a support request, provide feedback, or otherwise communicate with Bayora.
• Your email address when you choose to subscribe to Bayora emails or newsletters.

Technical information

When you access Bayora, our website infrastructure and service providers may process technical information necessary to deliver, operate and secure the service. This may include information such as your IP address, browser or device information, request information and security-related data.

We may use information collected through Bayora to:

• Create, authenticate and manage your account.
• Save and maintain your reading preferences and reading library.
• Build and update your reading profile based on the preferences, ratings and feedback you provide.
• Generate and improve book recommendations for you.
• Build your Reading Box and prevent books already recorded in your library from being selected for you where applicable.
• Process payments and fulfil orders.
• Arrange shipping and communicate information relating to your order.
• Respond to questions and provide customer support.
• Send newsletters or other marketing communications where you have chosen to receive them.
• Send service-related communications concerning your account or orders.
• Protect Bayora, our users and our services against fraud, abuse, security threats and other misuse.
• Maintain, troubleshoot and improve the reliability and operation of our services.
• Comply with applicable legal, regulatory, accounting and tax obligations.

A central part of Bayora is creating book recommendations around your individual reading taste.

To do this, Bayora uses information such as your genres, themes, reading preferences, reading library, ratings, book feedback and other relevant reading-related information to build and update your reading profile.

Bayora may use a third-party technology provider to assist with parts of the recommendation process. Information sent for this purpose may include genres, themes, reading preferences, ratings, book feedback and information about candidate books.

We do not include your name, email address, Bayora user ID, delivery address or phone number in the recommendation request sent to that provider.

Recommendations are intended to help us select books that may suit your reading taste, but no recommendation system can guarantee that you will enjoy every book selected.

Bayora uses Razorpay to support payment processing. When you make a payment, information necessary to complete and manage the transaction may be processed by Razorpay in accordance with its own privacy practices and the services it provides to us.

Bayora does not need to store your complete payment card details in order to provide the Reading Box service. Payment information handled directly by Razorpay is subject to Razorpay's applicable terms and privacy practices.

We do not sell your personal information.

We may share or make information available to service providers where reasonably necessary to operate Bayora.

We may also provide the information necessary to fulfil and deliver an order to shipping, courier or fulfilment providers. The specific provider may vary depending on the order and delivery location.

We may disclose information where reasonably necessary to comply with applicable law or legal process, protect our legal rights or the rights and safety of others, investigate fraud or misuse, or protect the security of Bayora.

Information may also be transferred as part of a merger, acquisition, financing, restructuring, sale of assets or similar business transaction, subject to applicable law.

If you choose to subscribe to Bayora's newsletter or other marketing emails, we may use your email address to send those communications. We currently use Resend to support email delivery.

You may unsubscribe from marketing communications using the unsubscribe option provided in the relevant email. You may still receive non-marketing communications where necessary, such as messages relating to your account, orders, security or customer-support requests.

Bayora and the service providers necessary to operate the website may use cookies or similar technologies for functions such as authentication, security, session management and the operation of the service.

Bayora does not currently use third-party advertising or analytics tools for behavioural advertising or general website analytics. If we introduce additional analytics, advertising or similar technologies in the future, we may update this Privacy Policy and provide any choices or notices required by applicable law.

We use administrative, technical and organisational safeguards designed to protect personal information against unauthorised access, disclosure, alteration, loss or misuse.

We also rely on third-party infrastructure and service providers to operate parts of Bayora. No method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing Bayora's services, maintaining your account, fulfilling orders, resolving disputes and complying with legal, tax, accounting or regulatory obligations.

Different categories of information may therefore be retained for different periods.

If you request deletion of your account or personal information, we will process the request in accordance with applicable law. Some information may need to be retained where required for legal compliance, fraud prevention, dispute resolution, accounting, tax or other legitimate purposes permitted by law.

Subject to applicable law and the circumstances of your request, you may have rights concerning your personal information, including rights to request access to information about your personal data, and to request correction, completion, updating or erasure of personal data.

Applicable law may also provide rights relating to grievance redressal and nomination.

You may request deletion of your Bayora account or make another privacy-related request by contacting us at betweenthelines@bayorabooks.com.

We may need to verify your identity before acting on certain requests. We may also retain information where retention is required or permitted by applicable law.

You must be at least 18 years old to create a Bayora account or use Bayora's personalised services.

Bayora's personalised services are not intended for children under 18, and we do not knowingly permit children under 18 to create accounts for those services.

If you believe that a person under 18 has provided personal information to Bayora through an account, please contact us so that we can review the matter and take appropriate action.

Bayora may contain links to websites or services that we do not operate. Their handling of personal information is governed by their own terms and privacy policies, and we are not responsible for their privacy practices.

Third-party providers used to operate Bayora may also process information in accordance with their agreements with us, applicable law and their own privacy documentation where applicable.

We may update this Privacy Policy from time to time to reflect changes to Bayora, our service providers, our data practices or applicable legal requirements.

When we make changes, we will update the "Last updated" date at the top of this page. Where required by applicable law, we may also provide additional notice or seek consent before applying certain changes.

If you have a question, concern, grievance, account-deletion request or other privacy-related request, you can contact us at:

Bayora
betweenthelines@bayorabooks.com
India